SS 21 FILM

This 1-minute campaign film, a culmination of two days of intense filming, is a visual masterpiece that captures the essence of our Spring/Summer 2020 collection. Through seamless art direction and collaboration with makeup artists, stylists, camera crews, and directors, the film weaves together a narrative that explores a return to origin—a reconnection to the earth, each other, and the elements that sustain us.

Shot with a Steadicam and handheld, the film unfolds across three locations, with three models embodying the soul-touching silhouettes and catastrophic beauty of the collection. The orchestrated events behind the scenes translate into a powerful visual story, where prints symbolize the changing seasons and embroideries represent rebirth and hope.